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  Topic Review (Newest First)
11-27-2012 11:39 AM
Mopar
Quote:
Originally Posted by dgc333 View Post
The Viper is about marketing not making money, the cost of Viper development is a fraction of the overall Chrysler marketing budget.
It's first appeared in 1992 and has always been a low volume extremely expensive for the time vehicle. The wealthy enthusiasts have snapped up all the production for 20 years and there is no reason not to expect it to continue.

BTW, with the exception of the mini van and Jeep the Viper has had the longest production run of any model from Chrysler.

I would say the biggest threat to the continuance of cars like the Viper is being legislated out of existence.
I don't think the Viper will ever die, even as we enter the world of hybrids, electrics and cars possibly to be run on alternative fuels. The day might come that we get a SRT Viper that's all-electric.

Every car maker needs a flagship vehicle and this is it for Dodge.
11-24-2012 08:41 AM
dgc333
Quote:
Originally Posted by RoadiJeff View Post
Unlike the Viper, a 2013 Vette has an MSRP of less than $50k, depending on the model. The Viper needs a bit more variety and a handful of wealthy enthusiasts cannot generate enough sales to justify the expense of keeping the brand going for very long at the expense of taking R&D money away from other products in the company.
The Viper is about marketing not making money, the cost of Viper development is a fraction of the overall Chrysler marketing budget.
It's first appeared in 1992 and has always been a low volume extremely expensive for the time vehicle. The wealthy enthusiasts have snapped up all the production for 20 years and there is no reason not to expect it to continue.

BTW, with the exception of the mini van and Jeep the Viper has had the longest production run of any model from Chrysler.

I would say the biggest threat to the continuance of cars like the Viper is being legislated out of existence.
11-23-2012 10:13 PM
Mopar
Quote:
Originally Posted by RoadiJeff View Post
Unlike the Viper, a 2013 Vette has an MSRP of less than $50k, depending on the model. The Viper needs a bit more variety and a handful of wealthy enthusiasts cannot generate enough sales to justify the expense of keeping the brand going for very long at the expense of taking R&D money away from other products in the company.
Believing this will be a car sold a ton of markets around the world I don't think the cost of the Viper will be an issue. Yes the whole corporation is taking a big hit by spending tons of money R&D'ing this car but it will pay off in the long run. Plus the brand has cars like the Fiat 500, Caravan & Charger which are used commercially (police, taxi, etc)

We'll see where Dodge's future goes.
11-23-2012 09:23 PM
RoadiJeff
Quote:
Originally Posted by dgc333 View Post
They will sell every one they can make. The folks that can afford $100k don't care about fuel mileage and those folks are not impacted by the economy either. ZR1Corvettes go for $130k and don't do any better on gas mileage There is a waiting list to buy them.
Unlike the Viper, a 2013 Vette has an MSRP of less than $50k, depending on the model. The Viper needs a bit more variety and a handful of wealthy enthusiasts cannot generate enough sales to justify the expense of keeping the brand going for very long at the expense of taking R&D money away from other products in the company.
11-23-2012 02:21 PM
boosted I love it, it's what the Viper should of been in previous years. The interior was a huge improvement....it looks like something from out of a Ferrari. The seats come from the same manufacture that makes seats for Ferrari.

Now I think the battle will be SRT Viper vs Nissan GT-R
11-23-2012 01:33 PM
dgc333
Quote:
Originally Posted by RoadiJeff View Post
Sadly, I believe that's true. A $100k sports car that gets 12 mpg isn't exactly going to attract a lot of buyers in today's economy.
They will sell every one they can make. The folks that can afford $100k don't care about fuel mileage and those folks are not impacted by the economy either. ZR1Corvettes go for $130k and don't do any better on gas mileage There is a waiting list to buy them.

Vipers, ZR1 Corvettes, Shelby Mustang GT500 KRs aren't about sales numbers anyway, they are to create brand excitement and showroom traffic.
11-23-2012 03:25 AM
RoadiJeff
Quote:
Originally Posted by jmoddes View Post
But this I feel is one car that will be put to rest pretty soon. :/
Sadly, I believe that's true. A $100k sports car that gets 12 mpg isn't exactly going to attract a lot of buyers in today's economy.

I have a '99 RT/10. I've owned it since 2006. I drive it occasionally when there's absolutely no chance of rain but it spends most of its time sitting in the garage. I get just about as much satisfaction from owning it and occasionally detailing it as I would hot-rodding down the road. I probably put less than 1,000 miles per year on it.
11-22-2012 12:25 PM
jmoddes I've been watching this ever since the prototype phase. I'm glad Dodge isn't doing anything with the Viper and SRT is. But this I feel is one car that will be put to rest pretty soon. :/



11-22-2012 12:00 PM
cfrp

11-22-2012 11:58 AM
cfrp
2013 SRT Viper

Am I the only one who thinks this thing is sweet. First viper I'd actually like to own.

All the reviews are coming out now. Sweet car.


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